Our Blog

Ramblings from contributors and the team.

Doing it for the ‘Gram: Why Social is at the Heart of the Travel Customer Journey

In this new 'Age of Whatever', travellers are saying “been there, done that” and want to see and experience even more. But how exactly are they doing that? Well in part, through social media.

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The State of Social: May Edition

Succeeding on social media requires a strong knowledge of algorithms, understanding of consumer behaviour and awareness of new features rolling out. This month we’re back again, with 5 of our top social media updates throughout May.

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Group Love: What Facebook Groups mean for marketers

With use of the Facebook newsfeed declining, the big blue giant is putting more stock into its thriving communities in Groups.

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Does Anybody Even Read Anymore?

Short answer? Yes. So we've rounded up some of our favourite publications that should be on your radar. 

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The State of Social: April Edition

Every day in social there's a new change or update, from trends to the names of advertising features. So, let us do all the work for you as we round-up the top 5 social media updates we’ve found this month.

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How to Make Emojis Work for You

How many languages can you speak? Well, however many, it’s time to add Emoji to the list. 

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TikTok: the new kid on the social media block

TikTok may be the new kid on the block when it comes to social media platforms, but this short-form mobile video app is already racking up an impressive user base. 

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Facebook's Changes to Ad Metrics

Have you ever wondered which is the best way to find out how well your social media strategy is performing? The answer is simple: check your Facebook metrics. 

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‘Girl power’ illustrators you should be following on Instagram

In an ever-increasing consumerist and image-obsessed world, these fierce females are using Instagram to challenge the status quo. 

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Snapchat and augmented reality ads

Snapchat has established what was once unfamiliar digital technology to everyday social media use. AR goes beyond practical applications and is now being used for fun - and advertising. 

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