Ramblings from contributors and the team.
Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.
It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.
Organic reach on Facebook is decreasing, and has been on the decline for more than a year. As the network exploded in popularity and sharing is now as simple as a tap, the way Facebook curates updates has changed to only show the most relevant, popular, interesting, or exciting updates to you.