Our Blog
Ramblings from contributors and the team.
The Perks of Side Project Marketing
Content marketing is hailed as a Messias because it makes marketing an innate part of your brand experience. But what if it’s not for you? What if you just don’t like blogging? Fret not -- and meet its lesser-known cousin, side project marketing.
How Chatbots Can Help Your Business
A basic chatbot does what it says on the tin: it’s a computer programme that chats. Some are simple, though others that simulate human conversation are a bit more complex. We will be looking at their past and present, as well as exploring the new world of marketing opportunities they open up.
Personalisation key to building relationships
Joe Bloggs doesn’t exist. We’re all individuals and we like being treated as such – like when we go to our local cafe where the barista remembers our name and knows how we take our coffee.
Increase organic reach and engagement by collaborating with your audience
Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.
How Important Are Logos For Brand Identity?
Last month Google updated its logo design from serif typeface to a colourful animated Product Sans. Was the change worth it?
Why Storytelling Matters In Advertising
Storytelling is an integral part of humanity. Here's how we can use it in advertising.
A Letter To My Younger Copywriter Self
A few words of copywriting wisdom from my (slightly) elder self
Lost In Shoreditch
It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.
A Brief Cultural History of the Emoticon :-)
Ever wondered when the first emoticon was invented? Here's a timeline for the curious.