Our Blog

Ramblings from contributors and the team.

Instagram’s Carousel Ads Introduce Links

Just the other week Instagram revealed its latest advertising product, carousel ads, designed to share stories with multiple images.

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How to write a play (not)

I have a creative writing deadline to meet and I can already hear it whooshing by. I’m meant to submit an entire short play for a competition in the next 24 hours and I have nothing. Nothing! Empty. No ideas. I stare at the blank screen. For a moment, nothing happens.

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Why is Facebook advertising on TV?

Have you seen the Facebook ads on TV yet? You probably have, the ads are pretty much everywhere. They feature very compelling narratives about friendship: some are funny, some are heartwarming, some are genuine and some are silly.

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How the iPhone has changed the photography game

This week, Apple launched a new campaign, ‘Shot on iPhone 6’ as a testament as to why the model is currently considered the most popular camera amongst amateurs and professionals alike. Here’s how the iPhone has managed to change the photography game:

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Five favourites from the week when Madge stacked it

What a moment, what a week, and what a very short month. In what is set to become the most overused phrase from today, as IF February is almost over already?!

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Five favourites from the week we finally discovered who killed Lucy Beale

We’re back, and boy do we have five wonders of the design, social and digital world to share with you - none of which are related to who may or may not have killed Lucy Beale (come on, we all know who did it). Here’s our five favourites from the week...

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Five favourites from the week when everyone jumped on the Fifty Shades bandwagon

It’s that time of week again when we pay homage to the sites, memes and digital bundles of joy that have made us smile or guffaw all over the office floor. Introducing, our five favourites from the week…

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Five favourites from the week that brought us 'Left Shark'

What a difference a week makes. January came to a much-needed end, February brought us sub-zero temperatures and Perez Hilton was evicted from the Celebrity Big Brother House. But enough about that, here are five of our favourite things from the week that has been...

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Importance of pre-testing in advertising

Some of the most successful ads have bombed in pre-testing. Do we need a new model for predicting real-world success?

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