Our Blog

Ramblings from contributors and the team.

Increase organic reach and engagement by collaborating with your audience

Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.

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How Important Are Logos For Brand Identity?

Last month Google updated its logo design from serif typeface to a colourful animated Product Sans. Was the change worth it?

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Why Storytelling Matters In Advertising

Storytelling is an integral part of humanity. Here's how we can use it in advertising.

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A Letter To My Younger Copywriter Self

A few words of copywriting wisdom from my (slightly) elder self

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Lost In Shoreditch

It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.

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A Brief Cultural History of the Emoticon :-)

Ever wondered when the first emoticon was invented? Here's a timeline for the curious.

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#DaretoStare

Sometimes we're so caught up in the digital world we forget about the simplest form of communication: eye contact. Last Friday we decided to step away from our screens onto the streets of Shoreditch to find out if we can still #daretostare.

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Connecting on Facebook: Making News Feed Work for Brands

Organic reach on Facebook is decreasing, and has been on the decline for more than a year. As the network exploded in popularity and sharing is now as simple as a tap, the way Facebook curates updates has changed to only show the most relevant, popular, interesting, or exciting updates to you.

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