fbpx Creative Hub Imperial Leisure

Creative Hub

Latest creative research, trends and insights.

Most Watched Christmas 2022 Ads to Inspire Your Creative Content Marketing for Christmas 2023

As we head towards another holiday season, sometimes referred to as the Golden Quarter, we’re reflecting on last year’s most popular ads to provide some creative inspiration ahead of this year’s festivities.

Find out more

Creative Content Marketing Strategies: Using AI to Forecast the Next John Lewis Christmas Ad

What will the next John Lewis Christmas ad be like? Can AI predict it?

Find out more

Inspiring Creative Content Strategies for the double-digit Sales Season

There is a lot to learn from trends in consumer behaviour

Find out more

Apple’s creative content marketing campaign, 'Shot on iPhone' for iPhone 15 and its evolution throughout the years

With the latest iPhone 15 drop, comes a new batch of “Shot on iPhone” content. With every iPhone release, this creative content marketing campaign showcases how powerful the new cameras are. Let’s take a look at how this campaign started and evolved.

Find out more

Breaking the Mould: Creative Content Marketing Tactics from Brands on Social Media

In this article, we’ll be looking at how brands are standing out for their wild social media accounts as part of their creative content marketing strategy.

Find out more

Role of creativity and agencies on Instagram

In the ever-evolving world of digital marketing, social media platforms reign supreme, and Instagram stands tall as a giant among them. As brands strive to connect with their audiences in this dynamic landscape, one key element sets the winners apart from the noise: creativity.

Find out more

Boutique Creative Agency vs Network Creative Agency: Which Agency is Best Suited to Your Business?

Boutique agencies offer personalized services, tailored requests, and hands-on attention, while network agencies provide global reach, diverse skills, and competitive pricing. Here's how to assess their expertise, culture, and proposal to make an informed decision.

Find out more

Navigating the Agency Landscape: What is the Difference Between a Creative Agency and a Media Agency?

What are the distinct roles of a creative agency and a media agency in the marketing ecosystem? Creative agencies drive innovation through content creation and brand strategy, while media agencies expertly plan and optimise your campaigns across multiple platforms.

Find out more

How to Select a TikTok Creative Agency for Your Brand

TikTok, the revolutionary social media platform, has taken the world by storm, capturing the attention of billions of users. As businesses strive to tap into this vibrant ecosystem, they face the challenge of standing out amidst the crowd.

Find out more

What services does a creative agency offer?

From branding and identity to web design and development, social media management to video production, this blog post explores the many services that creative agencies offer to help elevate your business and achieve your goals.

Find out more