TikTok is Gen Z’s search engine, Instagram copies BeReal, LinkedIn adds a discover feed and Meta updates Reels
TikTok is becoming more than just entertainment, with younger audiences using the platform to search for things to do and places to try.
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Meta focuses on Reels, YouTube partners with Shopify, TikTok expands accessibility tools and Facebook changes feed format
As TikTok continues to take the lead in keeping user attention inside the app, Meta has doubled down with their latest announcement that all video uploads will now become Reels.
Meta sells virtual fashion, TikTok tests view history, Instagram allows pinned posts and LinkedIn encourages LOLs
Meta is improving on its digital avatars to be more interesting and interactive, as part of their broader push to encourage habitual engagement behaviour within virtual worlds.
Instagram hides Stories and tests NFT features, Snapchat integrates with eBay and TikTok tries gaming
Instagram has begun testing a new Stories presentation UI, which only displays the first three frames with a ‘show all’ prompt on the top left of the screen.
LinkedIn updates algorithm, TikTok replaces discover, Instagram expands Reels and Meta utilises messaging tools
LinkedIn’s user activity has continued to rise alongside the broader economy in the wake of the pandemic, with reportedly ‘record levels’ of engagement growth for six quarters in a ro
TikTok video length, LinkedIn newsletters, algorithm free Instagram and Pinterest pins
TikTok has launched 10-minute video uploads to the platform. Originally TikTok videos were limited to 15 seconds, which generated more scrolling and a new wave of social media influencers.
Mega Sales, Shoppertainment and Livestreaming create new records as popularity surge in SEA
Conversations around Mega Sales reach half a million mark, live streaming is still popular as ever and brand recall for influencer content is quadruple versus traditional content.
Laundryheap No Laundrette
Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.
Social commerce has outpaced physical retail in SEA, and Instagram Live’s new scheduling feature may mean more than you think
Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide
How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year
How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year