Our Blog

Ramblings from contributors and the team.

The State of Social: April Edition

Every day in social there's a new change or update, from trends to the names of advertising features. So, let us do all the work for you as we round-up the top 5 social media updates we’ve found this month.

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How to Make Emojis Work for You

How many languages can you speak? Well, however many, it’s time to add Emoji to the list. 

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TikTok: the new kid on the social media block

TikTok may be the new kid on the block when it comes to social media platforms, but this short-form mobile video app is already racking up an impressive user base. 

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Facebook's Changes to Ad Metrics

Have you ever wondered which is the best way to find out how well your social media strategy is performing? The answer is simple: check your Facebook metrics. 

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‘Girl power’ illustrators you should be following on Instagram

In an ever-increasing consumerist and image-obsessed world, these fierce females are using Instagram to challenge the status quo. 

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Snapchat and augmented reality ads

Snapchat has established what was once unfamiliar digital technology to everyday social media use. AR goes beyond practical applications and is now being used for fun - and advertising. 

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Here’s why Twitter’s chronological timeline is good for brands

After years of the reverse chronological timeline showing the most recent tweets at the top of feeds, Twitter has changed the game. 

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Influencer marketing is resilient

Once restricted to a handful of mini-celebrities who grew large social media followings organically, influencers on social media number in the thousands and are essential to advertising campaigns by creative agencies and brands alike.

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Switching off to switch on your brain

If the nine ‘til five has left you devoid of imagination and with no outlet for creativity, then it’s time to seize the day and make some over-clichéd ‘me time’. 

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