Our Blog

Ramblings from contributors and the team.

4% of iPhone Users Are Opting In To App Tracking, What Time Should You Post on Social Media?

73% of people believe that it is important brands clearly communicate what they are doing to help people and society. Sprout Social has released a new report showing when the best and worst times to

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Workplace Reaches 7 Million Paid Subscribers, LinkedIn Tells Us B2B Marketing Shouldn't be Boring, TikTok is Celebrating Small Businesses

Workplace by Facebook has reached 7 million paid subscribers. TikTok is celebrating local and small businesses in May. Twitter Research is tapping into the audio trend.

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Twitter's #FollowLocalJournalists Campaign, Loyalty Programmes in a Cookieless World

Twitter is celebrating World Press Freedom Day. Engadget contributes to the ongoing debate on the algorithmic bias of social media recommendation engines.

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Being an Influencer is Addictive, Four-Step B2B Marketing Formula, 27 Creative Innovators

The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula.

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Throwback to Ice Bucket Challenge, First-Party Data May Become King, What Are the 12 Brand Archetypes?

Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?

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Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace

Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently. 

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TikTok Influencer Marketing Tips 2021

Brands are choosing TikTok more and more for influencer collaborations and advertising, so with a few campaigns under our belts recently we’ve noticed a few key differences between collaborating on TikTok than other social media channels.

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Why are we still mocking the influencer?

We've heard it all before… from people stating adamantly 'they are not an influencer' to it not being seen as a 'real' occupation, the stigma attached to being an influencer is definitely out there.

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Marketing Guide to Prosperity with Chinese New Year

Chinese New Year is China’s most important annual celebration. It is not only celebrated in China, but also in countries such as Brunei, Indonesia, Malaysia, North Korea, Singapore, South Korea, and Vietnam.

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