Our Blog

Ramblings from contributors and the team.

TikTok To Host First-Ever Live Museum Marathon, Google's Floc API is Struggling to Take Off, Azar – The Social Discovery App Quietly Taking Over the World

Today, TikTok is going to take users on a virtual tour of 23 museums dotted across 12 countries around the world. In light of third-party cookies being phased out across all browsers, Google is implementing Floc API. In 2020, Azar was the sixth highest-earning non-gaming app in Europe and claims

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Pinterest is Testing Livestreamed Events, TikTok is More Popular with Gen Zers Than Instagram

TikTok is about to have more than 37 million Gen Z monthly active users in the US compared to Instagram which has 33 million. Pinterest is responding to the global rise of live-streamed shopping events

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4% of iPhone Users Are Opting In To App Tracking, What Time Should You Post on Social Media?

73% of people believe that it is important brands clearly communicate what they are doing to help people and society. Sprout Social has released a new report showing when the best and worst times to

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Workplace Reaches 7 Million Paid Subscribers, LinkedIn Tells Us B2B Marketing Shouldn't be Boring, TikTok is Celebrating Small Businesses

Workplace by Facebook has reached 7 million paid subscribers. TikTok is celebrating local and small businesses in May. Twitter Research is tapping into the audio trend.

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Twitter's #FollowLocalJournalists Campaign, Loyalty Programmes in a Cookieless World

Twitter is celebrating World Press Freedom Day. Engadget contributes to the ongoing debate on the algorithmic bias of social media recommendation engines.

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Being an Influencer is Addictive, Four-Step B2B Marketing Formula, 27 Creative Innovators

The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula.

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Throwback to Ice Bucket Challenge, First-Party Data May Become King, What Are the 12 Brand Archetypes?

Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?

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Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace

Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently. 

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TikTok Influencer Marketing Tips 2021

Brands are choosing TikTok more and more for influencer collaborations and advertising, so with a few campaigns under our belts recently we’ve noticed a few key differences between collaborating on TikTok than other social media channels.

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