Our Blog

Ramblings from contributors and the team.

Being an Influencer is Addictive, Four-Step B2B Marketing Formula, 27 Creative Innovators

The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula.

Find out more

Throwback to Ice Bucket Challenge, First-Party Data May Become King, What Are the 12 Brand Archetypes?

Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?

Find out more

Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace

Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently. 

Find out more

TikTok Influencer Marketing Tips 2021

Brands are choosing TikTok more and more for influencer collaborations and advertising, so with a few campaigns under our belts recently we’ve noticed a few key differences between collaborating on TikTok than other social media channels.

Find out more

Why are we still mocking the influencer?

We've heard it all before… from people stating adamantly 'they are not an influencer' to it not being seen as a 'real' occupation, the stigma attached to being an influencer is definitely out there.

Find out more

Marketing Guide to Prosperity with Chinese New Year

Chinese New Year is China’s most important annual celebration. It is not only celebrated in China, but also in countries such as Brunei, Indonesia, Malaysia, North Korea, Singapore, South Korea, and Vietnam.

Find out more

Livestreams are the future of shopping and they’re coming your way

Livestreaming is an exploding trend that you need to take note of. The number of livestream users in China reached 560 million in March 2020, where the trend is fuelled largely by 18-24 year olds.

Find out more

Twitter Rolls Out Its Disappearing Tweets, Facebook's Ecommerce And Ad Copy Tips, Yougov Best Brand Rankings 2020 and More

Twitter has released its own version of stories, Donal Trump gives rise to a new meme and online grocery sales in US are set to increase by 52.9%. Here's a round up of the latest news.

Find out more

Global Smart Speaker Shipments To Rise 21% Next Year, Global Social Media Ad Spend Jumps 56.4% In Q3

Can livestreaming revive the travel industry? Social media ad spend jumps despite a global downturn in marketing budgets. Here's the round-up of latest news.

Find out more

Digital Video Consumption is Spiking in Asia-Pacific, Universities are Paying Student Influencers and More

Here are the latest news you may have missed including Pinterest's plans to amplify underrepresented creators and businesses, how an Instagram influencer made $1k in a week from the new tipping feature and more.

Find out more