Gone are the days when direct bookings and TripAdvisor were the bread and butter of a digital strategy. Now travel brands have to contend with the likes of countless booking platforms, sky-high ad spend, and of course… social media.
Just when you think you have Millennials all figured out, here comes the next phase of generation-generalisation: the ‘Gen Z’. But never fear. Evolving is as much a part of the industry as any metric or data.
This month in social - Instagram caused a storm on social media with mixed emotions after they removed likes in over 6 countries and Pinterest launched new resources to help through struggling with their mental health.