Ramblings from contributors and the team.
The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.
TikTok's first ever global business showcasing event goes ahead, Instagram shares hashtag insights, Pinterest is pleased with its trends forecast and Kantar research looks at thriving brands.
Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.
Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.
LinkedIn is retiring its Stories feature as it proves irrelevant for its professional users. In hospitality, UK hotels are dealing with a perfect storm of extraordinary demand and thin resources, presenting a challenge for marketers looking at long-term brand perception.
Instagram is testing giving more prominence to visual key-word search results. TikTok is becoming ever-more shoppable as online consumer spending goes through the roof.
Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.
Instagram has launched a set of anti-abuse features, meanwhile TikTok has overtaken Facebook as the world’s most downloaded app. Overseas travel caution persists but UK demand remains strong.
Instagram has shared a new overview of the key factors it considers when ranking Reels, which can now be up to one minute long. Meanwhile, TikTok is piloting its own vanishing Stories.
Influencers and content creators have been happily co-existing for years. Are the two synonymous, or do they deserve greater distinction?
