Ramblings from contributors and the team.
This immersive experience promises tantalising visuals and a sensorial playground with plenty of opportunities for a dreamy Insta moment. And as brands explore the power of the pop-up, understanding the physical and emotional impact on consumers is imperative.
In this new 'Age of Whatever', travellers are saying “been there, done that” and want to see and experience even more. But how exactly are they doing that? Well in part, through social media.