A Brief Cultural History of the Emoticon :-)

by Jenny Stark on Wednesday, May 13, 2015 - 10:22 Comments

Ever wondered when the first emoticon was invented? Here's a timeline for the curious.

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by Jenny Stark on Thursday, April 23, 2015 - 10:31 Comments

Sometimes we're so caught up in the digital world we forget about the simplest form of communication: eye contact. Last Friday we decided to step away from our screens onto the streets of Shoreditch to find out if we can still #daretostare.

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Connecting on Facebook: Making News Feed Work for Brands

by Edward Quekett on Monday, April 20, 2015 - 13:47 Comments

Organic reach on Facebook is decreasing, and has been on the decline for more than a year. As the network exploded in popularity and sharing is now as simple as a tap, the way Facebook curates updates has changed to only show the most relevant, popular, interesting, or exciting updates to you. To get through this, we need to connect.

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Creating Unique Stories with Live Streams

by Edward Quekett on Monday, April 13, 2015 - 11:27 Comments

Keeping our fingers on the pulse over the past few weeks led us to discover and come to love two of the newest live streaming apps on the block: Periscope and Meerkat. They say "live video can take you someplace and show you around", and we agree.

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Sex Sells. Or Does It?

by Jenny Stark on Wednesday, April 1, 2015 - 23:00 Comments

Sex sells. I know it. You know it. Hugh Hefner knows it.
But has it become an old-fashioned way of advertising?
We went to Shoreditch House's talk on Advertising for Women to find out.

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Instagram’s Carousel Ads Introduce Links

by Edward Quekett on Monday, March 23, 2015 - 15:41 Comments

Just the other week Instagram revealed its latest advertising product, carousel ads. Just like the Kodak 'Carousel' slide projector (of Mad Men fame) carousel ads are designed to share stories with multiple images.

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How to write a play (not)

by Jenny Stark on Friday, March 20, 2015 - 15:55 Comments

I have a creative writing deadline to meet and I can already hear it whooshing by. I’m meant to submit an entire short play for a competition in the next 24 hours and I have nothing. Nothing! Empty. No ideas. I stare at the blank screen. For a moment, nothing happens. Then, after a few tense seconds, nothing continues to happen. The excitement gets too much so I wander to the kitchen and make a cup of coffee.

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Why is Facebook advertising on TV?

by Yunus Akseki on Thursday, March 19, 2015 - 10:31 Comments

Have you seen the Facebook ads on TV yet? You probably have, the ads are pretty much everywhere. They feature very compelling narratives about friendship: some are funny, some are heartwarming, some are genuine and some are silly.

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How the iPhone has changed the photography game

by Tash Mwansa on Friday, March 6, 2015 - 15:07 Comments

This week, Apple launched a new campaign, ‘Shot on iPhone 6’ as a testament as to why the model is currently considered the most popular camera amongst amateurs and professionals alike. Here’s how the iPhone has managed to change the photography game:

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Five favourites from the week when Madge stacked it

by Danielle Warren on Friday, February 27, 2015 - 15:00 Comments

What a moment, what a week, and what a very short month. In what is set to become the most overused phrase from today, as IF February is almost over already?! Here’s five of our favourites from the week...

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