Our Blog

Ramblings from contributors and the team.

Relatable influencers reign, Facebook's 'metaverse' takes shape, consumers hold brands to higher standards

Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.

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TikTok triumphs, Instagram introduces Limits, Google reveals travel search trends

Instagram has launched a set of anti-abuse features, meanwhile TikTok has overtaken Facebook as the world’s most downloaded app. Overseas travel caution persists but UK demand remains strong.

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Instagram shares Reels algorithm overview, TikTok tests vanishing video, KFC launches a hotel?

Instagram has shared a new overview of the key factors it considers when ranking Reels, which can now be up to one minute long. Meanwhile, TikTok is piloting its own vanishing Stories.

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Influencers and content creators – what’s the difference?

Influencers and content creators have been happily co-existing for years. Are the two synonymous, or do they deserve greater distinction? 

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Instagram Tells Us How Its Algorithm Works, Tips to Grow Followers on Your LinkedIn Page, Instagram's Experiment With Likes Doesn't Make As Much Impact As Expected

Instagram published the first in a series of posts that tries to clarify and explain how its algorithm works.  Facebook is launching new features on Instagram to help creators earn more money. LinkedIn has shared an article on how brands and businesses can increase their followers.

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YouTube Shorts Lets More Users Sample Audio from Any Video, Android Follows iOS, Twitter About to Launch Super Follows Feature

YouTube is catching up with TikTok by allowing more countries to sample audio from any YouTube video. Twitter is reportedly about to launch a new feature that will let some account holders charge users to give them access to additional content. Google is following in the footsteps of Apple by all

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Everyone on Instagram and Facebook Can Now Hide Likes, Poparazzi's Popularity Continues

Facebook and Instagram users can now hide their public like counts from their profiles. Poparazzi is a new app that bans selfies and only lets users take photos of others.

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Shopping on TikTok Explodes by 553%, Boost Best-Performing Posts on LinkedIn, Should Overseas Travellers Carry a Vaccine Passport?

LinkedIn has just made it easier for brands and businesses to adopt an always-on paid-social strategy. Travel influencers experience less loyalty than other categories. Shopping on TikTok has increased by an incredible 553%

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Google is Reinventing Video Calls, Clubhouse has Added 1 Million Android Users

Google is piloting Project Starline to hold video calls where specialist hardware captures and projects a 3D likeness of the people talking to each other. Instagram is rolling out new features for creators to better understand how their Reels and Live videos are performing. Hot tub streams are ta

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Instagram To Host First-ever Creator Week, Captions with 1,000 to 2,000 Characters Generate the Most Engagement on Instagram

Instagram has just announced that it will host a Creator Week. A report by HubSpot and Mention discovered that Instagram posts with longer captions generate more engagement. Facebook is tapping into the live streaming trend sweeping the world by launching Live Shopping Fridays in the US.

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