A basic chatbot does what it says on the tin: it’s a computer programme that chats. Some are simple, though others that simulate human conversation are a bit more complex. We will be looking at their past and present, as well as exploring the new world of marketing opportunities they open up.
Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.
It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.