Our Blog

Ramblings from contributors and the team.

Social commerce has outpaced physical retail in SEA, and Instagram Live’s new scheduling feature may mean more than you think

Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide

Find out more

How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

Find out more

Sceptical APAC consumers on purpose-washing, varying popularity of social media in APAC and domestic travel bubble brings wonder to Malaysians

The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.

Find out more

TikTok World wraps, Pinterest predicts trends, big brands rebound, wellness travel to boom

TikTok's first ever global business showcasing event goes ahead, Instagram shares hashtag insights, Pinterest is pleased with its trends forecast and Kantar research looks at thriving brands. 

Find out more

New Google ad explores power of questions, Instagram playing Favorites, luxury travel motivations shifting

Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.

Find out more

Twitter goes edge-to-edge, Facebook x Ray-Ban launches, end of green and amber lists?

Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.

Find out more

Inauthentic influencers lose trust, seniors stereotype ageing badly, domestic tourism highs and lows

LinkedIn is retiring its Stories feature as it proves irrelevant for its professional users. In hospitality, UK hotels are dealing with a perfect storm of extraordinary demand and thin resources, presenting a challenge for marketers looking at long-term brand perception.

Find out more

Instagram tests visual search results, TikTok plays with AR, September the new August for travel

Instagram is testing giving more prominence to visual key-word search results. TikTok is becoming ever-more shoppable as online consumer spending goes through the roof.

Find out more

Relatable influencers reign, Facebook's 'metaverse' takes shape, consumers hold brands to higher standards

Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.

Find out more

TikTok triumphs, Instagram introduces Limits, Google reveals travel search trends

Instagram has launched a set of anti-abuse features, meanwhile TikTok has overtaken Facebook as the world’s most downloaded app. Overseas travel caution persists but UK demand remains strong.

Find out more