Ramblings from contributors and the team.
Instagram has just announced that it will host a Creator Week. A report by HubSpot and Mention discovered that Instagram posts with longer captions generate more engagement. Facebook is tapping into the live streaming trend sweeping the world by launching Live Shopping Fridays in the US.
Today, TikTok is going to take users on a virtual tour of 23 museums dotted across 12 countries around the world. In light of third-party cookies being phased out across all browsers, Google is implementing Floc API. In 2020, Azar was the sixth highest-earning non-gaming app in Europe and claims to have generated more than 100,000,000,000 matches.
TikTok is about to have more than 37 million Gen Z monthly active users in the US compared to Instagram which has 33 million. Pinterest is responding to the global rise of live-streamed shopping events by live events to its arsenal. One in two British adults believe that PCR testing will make a significant impact on their budget if they were to travel abroad this year.
73% of people believe that it is important brands clearly communicate what they are doing to help people and society. Sprout Social has released a new report showing when the best and worst times to post on social media are. YouTube is trying to entice TikTok users to its platform by paying creators from a fund of $100 million.
Workplace by Facebook has reached 7 million paid subscribers. TikTok is celebrating local and small businesses in May. Twitter Research is tapping into the audio trend.
Twitter is celebrating World Press Freedom Day. Engadget contributes to the ongoing debate on the algorithmic bias of social media recommendation engines. YouGov explains how loyalty programmes will become a valuable source of first-party data.
The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula. A new paper analysed web pages and 10 billion social media posts going back a decade,
Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?
Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently. TikTok has introduced new capabilities into its ads platform.
